2013-01-08
Cundari Acquires Quizative Digital
Cundari has acquired Toronto-based digital agency Quizative. The firm will be amalgamated into the Toronto office of Cundari.
2013-01-08
Cundari Acquires Quizative
Toronto agency Cundari has added what it calls “bench strength” to its digital expertise with the acquisition of digital agency Quizative.
2012-12-06
Panasonic shows off latest cameras with creative from Quizative
Panasonic has launched a new campaign for its Lumix G series offering them an in-depth look at the features of its products.
2012-11-27
Target begins cross-Canada caravan marketing blitz ahead of holidays
By enlisting Canadian celebrities and going across the country Target helps to further the retailer’s “we love Canada” message, said Adrian Capobianco.
2012-11-26
Quizative in Primetime
Watch Quizative as featured Marketing Mentors on Season 2 of Recipe to Riches.
2012-10-31
Jamieson touts pure products online
For the second leg of its “Purity is Priceless” campaign, the brand is placing more pre-roll and banner ads to reach consumers researching vitamin supplements.
2012-10-31
Quizative launches anti-flu campaign for Jamieson
The new campaign follows the same strategic lines as previous efforts, emphasizing Jamieson’s high-quality, natural ingredients.
2012-08-28
McDonald's Canada's social media platform aims to debunk myths
When McDonald’s Canada created a social media platform offering to take direct questions from the public and answer them — truthfully and in real time — there was some skepticism about whether the burger giant would really let the unfiltered questions fly.
2012-08-28
Sharetize tries to monetize social sharing
If people are already talking about their favourite brand online, why not pay them for it? That’s the idea behind Sharetize, a new online platform that pays individuals to share messages and ads from companies on social networks.
2011-11-30
Jamieson preaches purity in 2012 campaign
Vitamin manufacturer Jamieson Laboratories has launched a new television spot, kicking off a marketing campaign that will continue throughout 2012.
2011-11-25
Recipe to Riches - Lesson #5: Even the Experts will Disagree
In this emotionally-packed episode, the two finalists were Sonya Walos with her gluten-free cookie and Donna Feir with her breakfast cookie. Donna joined us at Quizative to help bring her product to market.
2011-11-16
Recipe to Riches - Lesson #4: Culture Counts
In this episode, the two finalists were Melaney Gleesen-Lyal of First Nations descent and Wayne Reid who grew up in Jamaica and was passionate about his traditional island cuisine. Wayne joined our team at Quizative and his bold personality was right at home in our boardroom.
2011-11-10
Jamieson Labs launch new national TV campaign - Purity is priceless™
Where do your vitamins come from? Jamieson's Purity is priceless™ campaign takes consumers on a global journey in search of quality, purity and potency.
2011-11-08
Recipe to Riches - Lesson #3: What's in a Name? Quite a bit!
In this week’s episode, the final two came down to energetic Diana Petrini with her Olive Lapedonasi and the gentle giant John Grass who joined our team at Quizative. Right off the bat John stepped up with his presence.
2011-11-08
Recipe to Riches - Lesson #2: The Value of Endorsement
In this episode, the two finalists were Melissa Lam with her Banana Chocolate Cake and Jacqui Keseluk with her Peach Bliss. After hearing that they were the two finalists they raced off and Jacqui joined us at Quizative. We immediately saw the opportunity!
2011-10-31
Recipe to Riches - Lesson #1: We are who we are. Own it.
Earlier in 2011, Quizative was cast to participate as “Marketing Mentors” in Canada’s biggest reality show – Recipe to Riches airing on the Food Network. Each week the final two contestants were told that they’d be meeting with two “of the most creative agencies in the country” and one of them joined us at our Quizative offices for an intense product marketing session.
2011-10-26
Quizative gets cooking with their Innovation Kitchen
“Lights, camera, action,” as Toronto-based Quizative Inc. launches a new business concept that expends the digital agencies capabilities to a television screen near you with the Innovation Kitchen.
2011-10-26
Top brands talk loyalty at NXNE
It was a packed house at the “Brand Loyalty 3.0: Alternative Channels of Digital Content Distribution” panel on Thursday in Toronto.
2011-10-25
Innovation Kitchen launches after reality TV success
Toronto marketing agency Quizative has launched Innovation Kitchen, a brainstorming program based on an intense five-day business planning process that the agency will tailor to individual clients' needs.
2011-10-25
Quizative Creative Director, Adam Oliveira, on the passing of Steve Jobs
Industry executives, including Quizative’s own Adam Oliveira, weigh in on the passing of Steve Jobs. “He personified innovation in its most effective way.”
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